A SAR 5.0M raise funds the first 24 months. Revenue builds to SAR 2.6M cumulative and the company stays cash-positive throughout, ending the period at SAR 0.5M with a low point of SAR 0.3M in month 7.
Dashboard · 03
How the raise is deployed
SAR 5.0M
Capital Raised
2 rounds
SAR 7.0M
Total Deployed
COGS, Marketing, Overheads, Dev & CAPEX
25.1%
Largest Use
Marketing
SAR 0.5M
Cash In Hand
period end
24-month use of funds — cash flow (SAR M)
Allocation of funds
SAR 5.0M of capital, topped up by operating revenue, funds SAR 7.0M of spend over 24 months. Marketing is the largest single use at 25%, ahead of overheads, product development and cost of goods.
Dashboard · 04
Scaling to SAR 10.6M by Year 5
SAR 10.6M
Revenue Y5
annual
SAR 4.6M
Ebitda Y5
annual
SAR 7.0M
Cash Month 60
period end
Year 4
Ebitda Positive
turning point
5-year forecast — SAR M (annual)
Across the five-year horizon revenue scales to SAR 10.6M and EBITDA to SAR 4.6M, turning positive in Year 4. Cash builds to SAR 7.0M by month 60.
Dashboard · 05
Client base grows from 2 to 78
78
Total Clients
by year 5
39
New Clients Y5
per year
2
Year 1 Clients
starting base
150%
Client Cagr
y1 to y5
Monthly clients — 24 months
Registered base — annual
The FMCG client base compounds from 2 at the end of Year 1 to 78 by Year 5, adding 39 in Year 5 alone — about 150% annual growth off a small lighthouse base.
Dashboard · 06
Subscriptions drive the revenue line
SAR 0.5M
Y1 Revenue
services + regional
SAR 10.6M
Y5 Revenue
multinational led
119%
5Yr Cagr
y1 to y5
5 of 6
Active Lines
upside if activated
Revenue by category — 24 months
Revenue by category — annual
Recurring FMCG subscriptions across the distributor, regional and multinational tiers drive revenue from SAR 0.5M in Year 1 to SAR 10.6M in Year 5, a 119% CAGR.
Dashboard · 07
Unit economics strengthen with scale
Year 4
Break-Even
profit positive
~75%
Gross Margin
steady
SAR 52K
Profit / Client Y5
monthly
Declining
Cost Trend
per client
Per-client economics — annual (SAR)
Unit economics strengthen with scale. The model turns profitable in Year 4, gross margin settles near 75%, and contribution per client reaches about SAR 52K by Year 5.
Dashboard · 08
Gross margin climbs toward 75%
~75%
Gp Margin
steady
SAR 8.0M
Gross Profit Y5
annual
-SAR 0.1M
Gross Profit Y1
annual
SAR 1.0M
Gross Profit 24M
cumulative
Cumulative gross profit — 24m
Gross profit & margin — annual
Gross margin climbs from break-even in Year 1 to roughly 75% by Year 5 as fixed collection cost spreads across more clients. Gross profit grows from -SAR 0.1M to SAR 8.0M.
Dashboard · 09
Cost of goods settles near 25% of revenue
SAR 2.6M
Cogs Y5
annual
SAR 0.5M
Cogs Y1
annual
25%
Cogs % Revenue
of revenue
SAR 1.5M
Cogs 24M
cumulative
COGS components — 24 months
COGS components — annual
Cost of goods — crowdsourced collection, AI compute and collection salaries — scales from SAR 0.5M in Year 1 to SAR 2.6M in Year 5, holding near 25% of revenue.
Dashboard · 10
Marketing scales with growth
SAR 1.3M
Marketing Spend Y5
annual
SAR 0.7M
Marketing Spend Y1
annual
SAR 1.8M
Spend 24M
cumulative
SAR 64K
Avg Cac
month 24
Marketing spend — 24 months
Marketing spend — annual
Marketing scales from SAR 0.7M in Year 1 to SAR 1.3M in Year 5 to fund founder-led enterprise acquisition, at a blended cost to acquire near SAR 64K per client.
Dashboard · 11
Salaries lead the marketing mix
62%
People
of spend
29%
Direct
of spend
9%
Indirect
of spend
SAR 1.8M
Total 24M
cumulative
Spend split
Direct vs indirect — annual
Marketing spend splits across people, direct and indirect channels. Salaried sales effort leads at 62%, with direct acquisition at 29% and indirect brand spend at 9%.
Dashboard · 12
Overheads grow with the team
SAR 1.1M
Overheads Y5
annual g&a
SAR 0.7M
Overheads Y1
annual g&a
SAR 1.1M
Y5 Overheads
annual
G&A led
Active Lines
g&a only
Overheads — 24 months
Overheads — annual
Overheads, led by general and administrative cost, grow modestly with the team from SAR 0.7M in Year 1 to SAR 1.1M in Year 5.
Dashboard · 13
Product is built in-house
SAR 1.0M
Product Dev Y5
annual
SAR 0.6M
Product Dev Y1
annual
SAR 1.0M
Y5 Product Dev
annual
SAR 0.7M
Dev Costs
capitalised
Product dev — 24 months
Product dev — annual
Product development is funded by an in-house engineering team building the AI portal, recognition models and dashboard. Annual spend holds near SAR 1.0M.
Dashboard · 14
Output per head builds with the team
SAR 0.2M
Revenue / Employee
year 5
60
Headcount
year 5
SAR 0.6M
Benchmark
rev / employee
SAR 38K
Rev/Emp Y1
starting base
Revenue / employee — annual
Headcount — annual
Salary split — annual
The team scales to 60 people by Year 5. Revenue per employee runs about SAR 0.2M, below the early-stage SaaS benchmark as headcount builds ahead of revenue.
